About Us
The moment you stumble upon Urge it should be delightfully obvious that we are not your average Smoke Shop. Our obsession with perfectly organized stock, simple and elegant design and fixtures, captivating culture, award winning customer service, and our remarkable selection of price match guaranteed inventory are a few of the many things that set us apart from the competition.
Just a couple of years later, with the support of our loyal customers, Urge Smoke Shop expanded to a larger location just down the street, redefining the brand and culture behind it. The seed was planted, and Urge was ready for growth.
After the success of Urge in Elizabeth and Union City, Urge was ready to continue its growth. In 2017, Urge opened its third location in Hoboken, New Jersey, and by 2019 expanded to locations in the New Jersey towns of Caldwell, Rahway, and Perth Amboy.
When Urge first began in 2012, the idea of cannabis legalization was still a distant dream. However, when decriminalization was finally announced in 2021 and the path to become licensed in the cannabis industry was unveiled, the Urge team immediately recognized this opportunity. After a couple of years of planning and building, Urge Dispensary opened in 2024.